NOKs Characters Invade the United States

Released on = August 31, 2006, 12:50 am

Press Release Author = NOKs LLC

Industry = Entertainment

Press Release Summary = collect intelligent, mouse-touchable 3D figures in
action-packed battles

Press Release Body = Press Contact:
Ted Kohnen, VP of Marketing
info@noks.com 1-212-734-6067

For Immediate Release

New York, NY - NOKs, the revolutionary video game that combines 3D character
collecting with action packed battles, will hit U.S. PCs this month. Founded in
Israel in 2001 and originally published by Atari, NOKs reaches U.S. consumers with
more characters, enhanced graphics and better gameplay. The game features over 200
uniquely coded, 3D, intelligent characters called NOKs. The NOKs, which can be
removed from the collecting album within the game, can be placed on the user\'s
desktop, independent of the game, and conversations between the NOK and the user can
take place.

\"Starting as a new, anonymous game, it [NOKS LLC] managed to emerge as one of the
well-known games in Israel in an extremely short period of time," said Ofra Bechar,
VP Sales & Marketing for Atari Israel.

Additional NOKs, and NOKs of greater value, can be won by moving successfully
through the 21 challenging battle arenas. The user experience is enhanced by the
graphically stimulating background and variation of music. Sports, Alice in
Wonderland, Disc Jockeys, and Singers are just a few of the many themes of NOKs
characters. The company will continue to release new NOKs on a monthly basis.
Recognizing an individual\'s passion for collecting, users have the ability to trade
NOKs in the game\'s trading market in order to obtain a NOK they could not otherwise
win.

\"We strongly believe the unique gaming experience that NOKs presents will connect
with gamers here in the U.S.," says Lior Messinger, the company\'s Founder and CEO.
"NOKs adds another dimension to traditional games by enabling users to collect
in-game characters, much like people collect baseball or Yu-Gi-Oh cards\"

The gaming industry has been one of the fastest growing over the past decade.
Despite market fluctuations, economic indicators point to an overall increase in the
market in 2006. The NOKs game is currently developed for gaming on the PC
(representing the majority of the gaming platforms). The uniqueness of the NOKs
game will appeal to several genres, including Action, Strategy and Family &
Children's. These genres comprise 51.1% of the current gaming market.

The game retails for $19.99 and can be downloaded from http://www.noks.com.

###

Web Site = http://www.noks.com

Contact Details = Address: 1233 York Ave, New York
United States of America

Phone Number:
Email: liorm@noks.com

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